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Reallocates 100 hours per week, saving $340,000 a year

$340,000

return on time

100hrs

hours per week retuned to the field

7hrs

hours saved on QBR prep per rep


Challenge

Sellers were spending 35% of their time searching and creating content.

Solution

100 hours a week are returned to the field with a single hub for all things content.

HEADQUARTERS

University Park, IL

INDUSTRY

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Applied Systems has 1473 employees and ss the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom.


The Challenge

Sellers spending 35% of time searching and assembling content

Applied Systems had content spread across 11 different silos throughout the organization, causing sellers to spend 35% of their time searching for content –making them less responsive and effective. Sellers were also spending 8 hours per quarter building QBRs.


The Solution

One source of truth for sales content served up via Salesforce integration

Applied Systems now stores all content within Seismic, providing sellers with one source of truth where they can find dynamically updated content from any device. Applied Systems uses Seismic’s LiveDocs® technology to build QBRs through Seismic’s Predictive Content engine from Salesforce, serving up curated content from Seismic based on opportunity stage and prospect type.

Seismic has provided our sellers with a one-stop shop for everything they need to sell. We’ve not only been able to show a large return on time which means more money for the organization, but we’ve also onboarded new reps much more efficiently because of Seismic.”

 

Vice President, Sales Operations & Enablement


Results

100 collective work hours per week reallocated toward closing business

Across the sales and marketing teams, Applied Systems has seen over $340,000 per year in “Return on Time” (ROT). QBR preparation has been reduced from 8 hours to just one hour per rep per quarter with LiveDocs®.